It isn’t only about building actual units and anticipating that people should buy or lease these units as a spot to live or work. There are several cases around the world where planners have prioritized tactical facets of real estate. Road access, accessibility to commercial centers or built-up neighborhoods, and ignored cultural factors such as neighborhood involvement and cities are changing by the evolving desires of people within wholesome societies searching for housing and homes. They are looking for cultures that align with their values, where they can create concrete human links. For real estate developers working in a competitive ecosystem like Dubai, the most realistic path forward is to embrace a cultural change consistent with investors’ and buyers’ changing preferences.
A Culture of Community
There are two connotations of the word ‘culture.’ It implies a physical manifestation of people living in the same place, on the one hand, and it denotes a sense of belonging, on the other. While real estate developers have mastered creating spaces where individuals can live together, there is a lot more explored to promote community living. It is just one part of the job to develop community centers, sports facilities, and community parks. It is also up to the developer and community managers to activate these assets and turn these spaces into places where residents can meet each other and make meaningful connections. It is what makes for holistic living spaces. We strive to create an ideal environment in which families can thrive and get to know one another. We are always looking for new and innovative ways to breathe life into our neighborhoods, from movie nights and skate competitions to women-centrist parties and children’s carnivals. An intimate understanding of the residents’ needs, aspirations, and motivations is the key to building a strong co-existence culture.
A Culture of Values
The ethos in every neighborhood is guided mainly by the people’s values, and it is up to developers and neighborhood planners to build an atmosphere that celebrates these shared values. Values have served as one of the critical foundations for all of our projects. Ghalia, our first Sharia-compliant development, is an outstanding example of building an entire culture around prospective customers’ shared beliefs. We collaborated with some of the world’s largest luxury brands. These include Fendi Casa, Paramount Hotels and Resorts, Trump International, and Only Cavalli, to develop widely differentiated luxury living experiences, recognizing that today’s millennial consumers crave exclusive experiences as well as luxury living. In addition to reflecting the values of prospective buyers, developers also can foster values like green-living, sustainable living, and mindfulness.
A Culture of Well-being
Developers and their community management branches also have the opportunity to play a vital role in promoting a community culture of good health and well-being. It’s not just about building state-of-the-art fitness centers or jogging tracks, but about promoting an active lifestyle for residents. We regularly partner with fitness instructors to organize free sessions on weekends for our residents. Across our communities, we have successfully integrated activities such as yoga and Zumba. Other than facilitating functions, engineers can likewise advance sound living through the wise plan of network spaces. Building designated cycling pathways and walking will inspire people to follow a healthier lifestyle as we have done at AKOYA and DAMAC Hills. ‘Community development’ is a collaborative effort between residents and community management, and a crucial aspect of any thriving community is to maintain an open line of communication and feedback. That’s why DAMAC Properties has launched the ‘Hello DAMAC’ platform, which is a self-service online customer portal that allows residents to connect with us round the clock. Besides enabling residents to access various services on the go, the platform gives them to share their feedback with the community management team.
From building units to creating networks, the reasoning behind Dubai’s land area requires a change in perspective.We must realize that our work doesn’t stop at handing over finished units to our customers. Here are the more complicated roles of getting to know our residents begin, engaging them in accomplishing their aspirations. As Dubai matures into a city where people are looking to settle in for the long run, it is up to us to reflect this maturity in our real estate development approach. We should remind ourselves that the residents’ experience is as relevant as the net profits in measuring our projects’ success.
There comes a time in any industry when the industry’s torchbearers have the opportunity to revisit their company’s true purpose. It is believed that the real estate sector in Dubai is at such a stage. As the leading real estate developers in Dubai of this fast-evolving city, we have a unique opportunity to reevaluate the purpose of what we do with a fresh perspective. In essence, real estate development is the primary mechanism by which communities are developed.